American Bowen Academy (previously known as Bowenwork Academy USA) is proud to be part of an international Bowenwork movement as the sole provider of Bowenwork practitioner training in the United States.
Many of you know that we have recently emerged from a two-year process of taking stock of our organization and exploring options for expanding the role of Bowenwork and its practitioners in the United States. This process has been challenging and inspiring. Most importantly, it has informed our direction and ambitions for the years ahead.
In this time of organizational renewal, we feel re-energized in our dedication to our mission to advance Tom Bowen's profound healing modality throughout the U.S., and we plan to increase our investment in making Bowenwork the complementary healthcare modality of choice in the U.S. healthcare system.
We are encouraged by the trend we see for greater recognition of Bowenwork - not only by the public but also by practitioners of traditional western healthcare: Bowenwork practitioners are receiving more referrals from physicians. Increasing numbers of nurses, occupational therapists, physical therapists and even physicians are enrolling in our Bowenwork trainings. In addition to private clinics, Bowenwork is being used in hospitals and multi-disciplinary rehabilitation centers. An exciting example of this is the Veterans Administration, where Bowenwork is used as an integral part of the complementary medicine team in pain management and therapy programs for rehabilitation, the management of acute and chronic injuries, and in post-surgery rehabilitation.
As we position Bowenwork for extraordinary growth, we will make use of the facts that Bowenwork training has been "market tested" in over 25 countries, and that increasing numbers of Bowenwork practitioners around the world consistently achieve profound healing results.
Bowenwork will continue to thrive as a result of our collective efforts, and the Bowenwork brand will become increasingly valuable to practitioners as it achieves broad name recognition.
So why our change of name to American Bowen Academy?
The answer is simple: We don't own the name Bowenwork. It's an internationally registered trademark of Bowen Therapy Academy of Australia. Now that American Bowen Academy is poised to invest in product development, branding and growth, it is prudent for us to do so with a name that we own.
Our growth strategy includes plans to strengthen and expand our core Bowenwork certification offerings. Bowenwork and its wreath logo will continue to feature prominently as key elements in our visual identity system. We believe that the name American Bowen Academy underscores our commitment to advancing Tom Bowen's work by heralding our openness to the cross-discipline pollination of ideas, practices and insights, which will add vibrancy and depth to our portfolio of continuing-education classes.
As American Bowen Academy expands Bowenwork into new healthcare markets throughout the U.S., we will keep the Bowenwork curriculum in which you trained at the center of this new gold standard. We will begin our transition to the American Bowen Academy name now, and in the months to come you will see it appear in different forms of communication, from class announcements and advertisements to websites and e-mail addresses.
We welcome your questions and comments. Please send them to Sue Rutter, USadmin@Bowenwork.com. We will happily respond to them in future newsletters. It's an exciting journey. And we're grateful to be making this journey with you, our students and practitioners.
Sincerely yours, The Directors, Officers & Instructors of American Bowen Academy